Everyone Is an Imposter…
Until They’re Not.
One man’s story of chasing success, losing everything—and discovering what really matters at 19,341 feet.
Brandon Cox built a life that looked successful from the outside—career wins, a growing family, and a public image of confidence. But behind the scenes, he was quietly unraveling, haunted by doubt and the voice of a false identity he called The Imposter.
It Goes With You is his raw, personal account of what happened when the life he built began to fall apart—and how climbing Mount Kilimanjaro helped him confront what he’d been carrying all along.
This is a book for anyone who’s ever looked like they had it all together… while feeling like they were falling apart.
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It Goes With You is not just a story about climbing a mountain—it’s about shedding the mask you’ve worn for years to finally face the truth of who you are.
At 7:35 a.m. on October 20, 2024, I stood atop Mount Kilimanjaro after nine grueling hours of hiking through snow, sleet, hail, and wind. I thought the summit would be the finish line. In reality, it was just the beginning.
What You’ll Take With You
✅ Real stories of vulnerability and resilience
✅ Reflections on imposter syndrome, failure, and identity
✅ Lessons from the mountain—and what comes after the summit
✅ A roadmap for letting go of the mask and embracing who you really are
In the mountains, there’s a principle called Leave No Trace. The idea is simple: whatever you bring into the wilderness, you take out with you. You don’t leave your trash, waste, or gear behind.
Everything you carry in comes out.
That’s life. Everything we experience—the good, the bad, the burdens and joys—it all goes with us. But the weight doesn’t define us. It shapes us. And that’s what makes the journey worth it.
Up the mountain and back down again.
It goes with you.
ABOUT THE AUTHOR
Brandon Cox is an award-winning marketing, communications, and business operations professional. He is known for his ability to connect people with information, ideas, and each other to make a difference in their communities.
He has honed his storytelling skills through a long and successful career spanning journalism, nuclear energy, public policy advocacy, sales leadership, and corporate marketing. Brandon earned an MBA from the Louisiana State University system and a B.A. in Visual Communications from Kentucky Wesleyan College. He has progressed through roles of increasing responsibility and ascended to C-level positions in multiple industries.
Beyond his professional achievements, Brandon is a published author, columnist, essayist, and ghostwriter. A skilled public speaker, he has facilitated numerous team workshops, strategy sessions, executive presentations and delivered keynote addresses.
In his personal life, Brandon is a dedicated father and husband. His hobbies include playing guitar, cycling, and photography. He’s an avid adventurer with ambitious goals like climbing the Seven Summits and cycling across the United States.
Brandon resides in Kentucky with his wife, Charity, and four children – Alyssa, Marshall, Anderson, and Boston. They have two dogs, Millie and Blondie.
